B/BBuild vs. Buy Decision Tool

Evaluate with structured clarity.

A free tool that helps teams decide whether to build internally or buy a commercial solution. Structured rubrics. Multi-stakeholder scoring. Exportable results.

1
Create
Define dimensions and scoring scale
2
Score
Share a code with your stakeholders
3
Decide
Review aggregated results and export

Designed for Product, Engineering, Operations, and Business stakeholders to apply consistently — across evaluations, vendors, and teams.

Each rubric is divided into dimensions with specific criteria. Lower scores favor building internally; higher scores favor a commercial solution. N/A is always available when a dimension doesn't apply.

Create a Rubric

Define the capability under evaluation, select your dimensions, set the scoring scale, and share a 6-character code with your stakeholders.

Received a code from a rubric author? Enter it to submit your evaluation or view aggregated results.

Questions, feedback, or ideas?

We'd love to hear how you're using Build or Buy, or how we can make it better for your team.

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A free tool for product and strategy teams. · Build or Buy